Comments on: What is the iPad Mini For? https://rampantinnovation.com/2012/11/01/what-is-the-ipad-mini-for/ John R. Moran on strategy and innovation Fri, 01 Jul 2016 06:55:04 +0000 hourly 1 http://wordpress.com/ By: Agnes A. Nenno https://rampantinnovation.com/2012/11/01/what-is-the-ipad-mini-for/#comment-6909 Fri, 26 Sep 2014 15:17:52 +0000 http://rampantinnovation.com/?p=204#comment-6909 Excellent article! We will be linking to this particularly
great article on our website. Keep up the good writing.

]]> By: John R. Moran https://rampantinnovation.com/2012/11/01/what-is-the-ipad-mini-for/#comment-105 Wed, 07 Nov 2012 23:22:34 +0000 http://rampantinnovation.com/?p=204#comment-105 It’s a great question, Jon. I don’t have a definitive answer. I think part of it is that they actually do recognize that for many use cases (e.g. watching YouTube videos), bigger (or longer at least) is better. The 16:9 aspect ratio works much better for video too. I realize this contradicts the argument in this post, but the iPhone is at a different stage in its lifecycle – I think this is meant to be a significant but ultimately incremental improvement at the end of the day, whereas the iPad mini is a major redesign with new use cases.

In terms of fragmentation, John Gruber at Daring Fireball had some good points about how devs already have to adapt to iOS height changes due to the notification bar, so this isn’t as drastic as a new height and width. It does take it further out of sync with the iPad, but I think those apps have evolved to be fundamentally different anyways (i.e. there are few successful iPad apps that are merely scale-ups of iPhone apps).

]]> By: Jon Gilman https://rampantinnovation.com/2012/11/01/what-is-the-ipad-mini-for/#comment-104 Mon, 05 Nov 2012 03:44:41 +0000 http://rampantinnovation.com/?p=204#comment-104 Nice post John! I agree with you that the iPad mini unlocks some interesting use cases that were previously underserved by iPads and iPhones. The Apple move that has me more miffed is the iPhone5. Why do you think they decided to go with a bigger screen? I can’t make the argument that the larger iPhone5 screen actually serves different jobs than the smaller iPhone screen. But by introducing different screen sizes, Apple has begun down the path of fragmentation that has plagued Android. It was a really strange move.

]]> By: C L Maxwell https://rampantinnovation.com/2012/11/01/what-is-the-ipad-mini-for/#comment-103 Sat, 03 Nov 2012 16:56:43 +0000 http://rampantinnovation.com/?p=204#comment-103 It is also going to be a good traveling sketchbook.

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